Walid Soueidi
CEO Partners & Beyond Lebanon
Biography
Walid Soueidi has spent more than 25 years building, scaling and advising communications and business groups across Saudi Arabia, the UAE and the wider GCC. Within the WPP and IPG networks he held senior group leadership roles with full P&L accountability for multi-entity, multi-office operations, and it was there he built his reputation for turning marketing and communications from a cost line into a driver of revenue, margin and reputation.
As a founder in his own right, he has built and led advisory and consultancy practices through which he counsels enterprise brands and businesses on growth, transformation, and the strategic architecture that connects brand, marketing and customer engagement into one commercial system. He has also served on the board of a multinational asset management and investment firm operating as a joint venture in Saudi Arabia, giving him a direct seat in the governance, shareholder and capital decisions that shape long-term value. That perspective shapes how he leads: not as a specialist working in isolation, but as an operator accountable for the performance his organizations are built to deliver.
He has led both growth and turnaround mandates across the region, taking accountability for companies and the teams that run them — redesigning operating models, reforming pricing and utilization, tightening governance, and opening new markets. That work spans financial services, government and sovereign entities, real estate, healthcare, FMCG and entertainment, and it has taught him to move easily between the boardroom and the day-to-day execution that makes strategy real.
His leadership rests on three things: accountability, execution discipline, and a tight alignment between commercial performance and brand credibility.
As a founder in his own right, he has built and led advisory and consultancy practices through which he counsels enterprise brands and businesses on growth, transformation, and the strategic architecture that connects brand, marketing and customer engagement into one commercial system. He has also served on the board of a multinational asset management and investment firm operating as a joint venture in Saudi Arabia, giving him a direct seat in the governance, shareholder and capital decisions that shape long-term value. That perspective shapes how he leads: not as a specialist working in isolation, but as an operator accountable for the performance his organizations are built to deliver.
He has led both growth and turnaround mandates across the region, taking accountability for companies and the teams that run them — redesigning operating models, reforming pricing and utilization, tightening governance, and opening new markets. That work spans financial services, government and sovereign entities, real estate, healthcare, FMCG and entertainment, and it has taught him to move easily between the boardroom and the day-to-day execution that makes strategy real.
His leadership rests on three things: accountability, execution discipline, and a tight alignment between commercial performance and brand credibility.